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How A Small Business Can Use Free Public Relations
“PR plants the seed. Advertising harvests the crop”. Al Ries A small business’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics"...
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Small Business Marketing – How To Get Free PR
I am a strong believer in public relations (PR) as a vital part of a small business Internet marketing plan. Getting good publicity for your business can be worth much, much more than paid...
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Small Business Internet Marketing: Protecting Your Online Reputation
As part of an overall small business Internet marketing plan, the protection of your online reputation is vital. Many people have been shocked to find out what they have found online about themselves...
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The #1 Priority For Small Business Survival
Any small business that thinks they can ignore bad customer service in this wired aged is in for a hard time and some very bad online publicity. Top of the list for social media policies is fix...
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Learn the Correct Sequence for Getting Good Reviews Whether or Not You Have...
There is a correct sequence for getting good customer reviews and all employees should know about it. Running afoul of the rules adopted by such rating giants as Google+, Yelp and TripAdvisor can give...
View ArticleLinkedIn Faux Pas: When to Know to Fix Your Online Reputation
LinkedIn is a great online network for small businesses to be a part of. It can help small business owners to hire new employees, market their services, or just get in touch with other people whether...
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How to Access, Approve, Delete or Spam Comments in WordPress – A Tutorial Blog
Log into your WordPress dashboard by going to a link that looks like this: www.yourwebsite.com/wp-admin And typing in your user name and password. On the left side, select "Comments." The Comments page...
View ArticleManaging Your Online Reputation Do’s and Don’ts
Once the damage is done to your small business’s online reputation, it’s hard to recover from the backlash, especially from your own customers. Negative feedback happens because the individual or small...
View ArticleHow to Get New Testimonials for Great Public Relations
I love testimonials! Testimonials are the best way to convince prospects to do business with you. They allow us to say: “Don’t just take my word for it, have a look at what my patients say….” When you...
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